Booking link guide · ChairChime team

Put your booking link where clients already look.

A booking link only helps when clients can find it and the page tells them what to do next. Use this checklist to connect the path from a TikTok profile or website to the right appointment page without sending people to the wrong schedule.

1. Choose one destination and test it

Start with the appointment page your shop actually uses. Open it on a phone while signed out or in a private browser. Check that the shop name, services, prices, hours, time zone, and next steps are current. Try a test request only if the booking system supports a safe test mode. Never use a real client’s details for testing.

If you use more than one barber, stylist, or nail technician, check that clients can choose the right person or service where needed. If the page cannot support that choice, explain how clients should request it. A link to a generic homepage can make people hunt for the next step; link directly to the appointment page when that page is ready.

2. Add the website link to TikTok when the option is available

TikTok’s current help guidance says a website link can be added to a profile for accounts with at least 1,000 followers or a Registered Business Account. Availability and labels can vary by account or location. In the app, open Profile → Edit profile → Add beside links, then follow the website-link steps. Check TikTok’s latest instructions if you do not see that option.

Use a clear call to action in your bio, such as “Book your next appointment ↓”. If the website field is not available, do not imply that plain text in a bio is clickable. Direct viewers to the shop website or another active profile link you control, and keep the booking URL easy to find there.

3. Put the same path on your website

Place a visible “Book an appointment” button near the top of the homepage, and repeat it on the service and contact pages. Make sure it opens the same current booking destination you tested above. If the shop has a separate page for each barber, stylist, or service, make those choices clear before the client reaches a full schedule.

4. Check the complete client journey

1. Tap the link from TikTok on a phone.
2. Confirm that it opens the correct shop and booking page.
3. Check service, staff, date, time zone, and contact details before submitting.
4. Confirm the success message explains whether the appointment is requested or confirmed.
5. Repeat from the website and remove any outdated or duplicate booking links.

A booking request and a confirmed appointment are not always the same. Use wording that matches what your system actually saves, and tell clients how to contact the shop if the page fails.

5. Measure the link you share

If you use analytics, add campaign tags to the link only when the destination keeps them and your analytics setup records them. For example, a shop testing its own profile link might use ?utm_source=tiktok&utm_medium=social&utm_campaign=booking_link. Keep one consistent tagged version per channel and avoid adding client names, phone numbers, or other personal details to a URL.

Barber, salon, or nail studio?

The link checklist applies to any appointment-based shop, including hair salons and nail studios. ChairChime’s guided pilot is currently centered on barbers and stylists. If you run a salon or nail studio, use the inquiry form to describe your services and current booking setup; we will confirm fit and compatibility during the conversation. We do not promise a direct connection to a specific booking platform before it has been checked.

For the phone side of the workflow, see our missed-call guide and the ChairChime pilot walkthrough.